Digital Marketing Diploma Course

Digital Marketing Course Overview

Become a Digital Marketing Professional in less than 12 months with our digital marketing diploma course.

This digital marketing diploma course covers all major topics like SEO, AdWords, PPC, Social Media Marketing, Google Analytics, E-Mail marketing and Mobile Marketing + many other topics.

After successful completion of this course, you will be able to create digital marketing plan, manage social media marketing, implement Google AdWords, create and manage Facebook ads and perform SEO activities.

Key Highlights

Diploma VS. certificate course

Digital Marketing Certificate course is mainly for those who are looking for short term Digital marketing course and then they want to start working. Our Certificate course is 3 months course with 3 days per week while digital marketing diploma course is 6 months program.

Certificate course covers basics and fundamentals of digital marketing along with advanced AdWords and Analytic, topics like Facebook ads and link building is covered in detail.

To know more details about major differences in Digital Marketing certificate and diploma course fill our inquiry form and we will contact you with details.

Who can join Digital Marketing Diploma?

Digital marketing diploma course is mainly for students with BMS, BMM and Marketing qualification. If you are from B.Com or similar degree, we recommend you to start with Digital Marketing Certificate (3 Months) course.

Our digital marketing diploma course requires graduation and basic knowledge of marketing and advertising. If you are already working in SEO, Social Media, web Development or digital marketing fied and looking for upgrading your knowledge you can join our diploma course

Who are teaching digital marketing?

Digital Marketing is taught by our professionals having more than 10 years of experience in managing digital marketing for various companies. Having practical experience in digital marketing camapaign management allows them to cover all topics with real world examples and they are capable of answering all your questions. Our team of instructors also includes Bhavesh Gudhka who is founder of OPTRON having more than 15 years of experience in vaious fields including IT, Software, E-Commerce, Business Coaching, Digital Marketing, Sales Strategies etc.

Your investment in digital marketing depends on your business objectives, marketing objectives and sales targets. Don't invest in digital marketing unless you have digital marketing plan ready.

What Modules are covered in Digital Marketing Diploma?

Our Digital Marketing diploma program is broken down into manageable modules which includes key topics and assignments.

• Digital Marketing Overview

  Digital marketing overview will focus on digital marketing fundamentals, various digital marketing channels, importance of digital marketing and how digital marketing can help business. This will be introductory session with examples and easy to understand case studies.

• Getting Started with Digital Marketing

  Here we will learn how to start with digital marketing, understand importance of various digital marketing channels and how to use them. We will discuss about SEO, AdWords, PPC, Webmasters, Analytics, Social Media and many other digital marketing channels in this module.

• Search Engine Marketing & SEO

  Here we will start with SEM (Search Engine Marketing) and SEO. This module is core of digital marketing. Here you will learn how to use SEO and Google AdWords for inbound marketing, how to implement Google Analytics, how to setup webmaster tools, on-page, off-page SEO, keyword research and other important SEO topics.

• Social Media Marketing

  Social media marketing is also important part of digital marketing strategy. Social Media marketing module covers how to use various social media marketing platforms like Facebook, Twitter, Instagram, LinkedIn etc for marketing and business promotion. In this module we also cover how to create social media ads, how to run and manage Facebook ads and Instagram Ads.

• Email Marketing & SMS Marketing

  Email marketing module will cover how to use email marketing for business promotion, various email marketing tools, how to implement email marketing etc. SMS marketing strategy, SMS marketing planning and how to use SMS marketing for business promotion

• Blogging and Affiliate Marketing

  Our Digital marketing diploma course covers how to start a blog and how to use blogging with affiliate marketing. (Affiliate marketing is not covered in Certificate course)

• Youtube Marketing

  YouTube marketing module will include how to use YouTube for marketing and creating YouTube channel, tips for promoting YouTube videos and how to increase video views. We will cover YouTube marketing fundamentals. (We also offer YouTube marketing workshop as crash course for Rs. 45,000.00)

• Digital Marketing Best Practices

  After completing basics of Digital marketing, we will start implementation, audit and troubleshooting. How to setup digital marketing, things to remember etc will be covered in practical sessions in-depth.

• Interviews and Tips & Tricks

  This is final module where we will test your knowledge, share common interview questions and answers, how to attend interview, how to answer questions etc.

• Project for Practice

  You will be provided a real project for learning and practice. In this project we will create real life challenges you may face and our instructors will assist you in solving such problems. When you will work on a real project, you will learn how to implement, troubleshoot and optimize digital marketing

Conclusion

Digital marketing is not small topic. Digital marketing covers more than 50 different topics and more than 300 terminologies. Learning digital marketing is fun and challenge. We will make it easy for you with our unique learning techniques.